Is the industry's definition of patient-centered research achieving its full potential? Yes we have more patient involvement in research, but is it as transformative as it could be? Trial endpoints are frequently mis-aligned, a one-size-fits-all approach to measurement is the standard, and patients are struggling to see the value of participating in research. By embracing a model that provides patients with research tools that are personalized, engaging, and rooted in trust, there’s a deeper level of collaboration possible to drive innovative patient-centered research. Folia is thrilled to partner with Pharmageddon to pioneer methods that maximize the value of patient-led research for all stakeholders.