NEWS/6 mins

An unaffordable mess

Who’s to blame for America’s drug pricing crisis? It’s election year, and a prominent jewel in America’s economic crown—its pharma industry—is a front-and-center attraction.  Only, it’s less of a jewel,…

NEWS/9 mins

Ask Me Anything on Patient Engagement

In the first instalment of our Ask Me Anything series, Jeffrey Hirono, Global Head of Insight at Impatient Health, speaks to us about the importance of qualitative data and building trust, in overcoming the challenges that face patient engagement today.

NEWS/2 mins

Challenging the diagnosis

Listen to the evidence “It is a capital mistake to theorise before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.”…