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January 6, 2022
Paul Simms
NEWS/6 mins
An unaffordable mess
Who’s to blame for America’s drug pricing crisis? It’s election year, and a prominent jewel in America’s economic crown—its pharma industry—is a front-and-center attraction. Only, it’s less of a jewel,…
NEWS/9 mins
Ask Me Anything on Patient Engagement
In the first instalment of our Ask Me Anything series, Jeffrey Hirono, Global Head of Insight at Impatient Health, speaks to us about the importance of qualitative data and building trust, in overcoming the challenges that face patient engagement today.
NEWS/11 mins
Marcus and Sarah’s Story
Part 1: An Unwelcome Revelation Let me tell you about Marcus. Marcus was tired. The good kind of tired. He leaned back and stared at the messy flowcharts sprawled across…