In a recent Impatient Health survey, more than 60% of respondents said that they expected medical affairs to be the dominant force in customer engagement, over their commercial colleagues, in the near future. If medical affairs was to accelerate and take the driving seat today, what would the rest of the organisation look like? What would we be able to achieve then that we can’t now? Paul Simms digs to find out more…

Panel: Alan McDougall; Heather Moses; Carlos Eid; Olivia Kager

Moderator: Paul Simms

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