HCPs are increasingly taking on the role of influential content creators on social media, reshaping the way healthcare information is shared and consumed. With the rise of digital platforms, a new generation of clinicians is using these spaces to connect with peers, patients, and the broader medical community. Understanding how to engage with these clinician creators is essential, as it opens up opportunities for collaboration, strengthens partnerships, and enhances outreach in a rapidly evolving digital landscape.

Fireside: Azmain Chowdhury & Paul Simms

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