Most promotions are a lukewarm mix of efficient tactics and mediocre ones. How big is the gap between this mix and another disciplined to efficient tactics? How has efficiency measurement worked across pharma in the last few years? How impactful has it been? What’s the journey like?
Spencer Wilcox discusses us how data driven tactics have helped multiple industries with added information on how we can do it in pharma.

Fireside: Spencer Wilcox & Paul Simms

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