No matter how capable your content factory, no matter how magnificent your messaging, no matter how valuable your vault, you won’t be able to make a step change in your content management until you’ve made improvements to your MLR process.

MLR is a giant bottleneck in most companies: slow, siloed, and unsynchronised. There’s little transparency between reviewers, it’s easy to lose track of version control (if there is any) and every country wants to do things their own way… and in many ways, you want to give them some freedom if only it could be managed. And when you start working with video… it’s no wonder it’s a source of perennial frustration.

However, there is light at the end of the tunnel. Teams are now proactively finding smarter ways to reduce friction without increasing risks. This webinar is laser-focussed on redesigning the review process in order that content can get local, get fast and get reactive so that you can be part of the real dialogue with customers.