Pharma’s burning platform (July 7th, 2023 · 2pm London / 3pm Paris / 9am New York)

"Pharma is just so traditional in its thinking."

This is a phrase many of us hear every day, usually accompanied by a complaint about how slow and frustrating it is to effect real change.

But this is wrong. When you think in evolutionary terms, the pharma industry isn’t mature or traditional. It’s young, with its best years ahead of it, and a lot of developing to do. The future is bright!

We just recognise that we’re on a burning platform, and that the change should be embraced sooner rather than later.

We should understand the principles of creative destruction, and how new models often only appear when we quit some of the old, less effective routines that we’ve become so accustomed to.

This webinar explores how strategic provocations can not only anticipate but also shape the future needs and desires of healthcare markets. We’ll see how other industries such as automotive and financial are embracing wholesale change and the implications for our industry.

We’ll show you:

How creative destruction can be applied to your go-to-market model to move beyond basic CX, omnichannel or even AI - to a superior go-to-market model
Ways to constructively challenge internally established norms to instigate progress and add unexpected value.
Lessons from the outside: how other industries are upending a new culture that welcomes provocative dialogue and encourages risk-taking.

Join us to navigate the exciting frontier of disruptive innovation and explore a roadmap for its practical application in the pharmaceutical industry. Together, let's shape the future of healthcare and forge a new path that brings about meaningful change and lasting impact.

FEATURING:

Ester Banque

Former SVP, General Manager U.S. Hematology
and Cell Therapy • Bristol-Myers Squibb

Jacob LaPorte

Co-Founder & Former VP,
Global Head of BIOME • Novartis