•FREE WEBINAR

The Patient Pivot

How patient partnerships can inspire new visions, restructure teams and reframe go-to-market

JANUARY 23RD, 2024 • 3PM LONDON / 4PM PARIS / 10AM NEW YORK

Once upon a time, engaging patients was a one-off, tick-box exercise: “Have you engaged with patients?” “Yes, I spoke to them 6 months ago.”

Oh dear. That’s obviously not good enough.

We are slowly evolving to involve and include patients through multiple touchpoints, and some of us can even say we are co-creating.

But still, we can do better. We can leapfrog and get further ahead. Patient engagement can become an entire design philosophy, upon which structures and plans can be devised and revised.

When done in the right way, continuous and real-time patient insight will understand the whole person – not just their clinical profile – and can be a deeply effective source of pivot-or-persevere decisions.

And those insights can be designed to serve end-to-end, across the entire spectrum of development and distribution.

Join me for my next webinar, where I’ll illustrate how working with patients at a deeper partnership level, right across the pipeline, can create a step change in performance relative to the tactical and tepid approach we see all too often.

Speakers Include:

Desiree Priestley Executive Director, Head of Patient Experience & Support Otsuka

Agathe Le Lay Vice President, Head of Global Value Evidence & Patient Insights Lundbeck

Jan Liska Global Patient Experience Lead, Auto-immune Diabetes Sanofi

Veerle Huigen Person living with aT1D and Public Affairs Lead Autoimmune Type 1 Diabetes for North Europe Sanofi

Paul Simms Chief Executive Impatient Health

Noreen Sajwani Head of Consulting Impatient Health

Jeff Hirono Global Head of Insights Impatient Health