Modular Masterclass

Create content efficiencies and boost engagement with practical modular techniques

23RD MAY, 2024 • 3PM LONDON / 4PM PARIS / 10AM NEW YORK

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The countdown is on! Register now for our webinar, starting in:

The promise of personalisation is a lot closer than ever, following improvements in technology, content management, AI and new solutions. This new masterclass will give you a frontline seat to the mechanics of modular management and ensure you can improve implementation come Monday morning.

In the rapidly evolving pharmaceutical landscape, the ability to swiftly adapt and resonate with your audience is not just an advantage—it's essential. Modular content creation represents the pinnacle of efficiency and flexibility in pharma communication, enabling your team to repurpose high-quality content across various platforms and audiences with minimal effort and maximum impact.

Join us for an immersive masterclass designed for middle-managers in the pharmaceutical industry, keen to master the art and science of modular content creation. This isn't just another webinar; it's a gateway to transforming how your organisation communicates, educates, and engages.

What You Will Learn:

  • Foundations: Grasp the principles that make modular content not just a strategy but a revolution in communication. Understand its roots and the pressing need in the pharma industry for such a paradigm shift.
  • Building Blocks: Dive deep into the components of successful modular content - how to design, create, and assemble these building blocks for maximum versatility and effectiveness.
  • Tools and Techniques: Move beyond theory with hands-on, practical know-how. Learn the software, skills, and strategies essential for creating compelling modular content that resonates with healthcare professionals and patients alike.
  • Overcoming Challenges: Address the internal challenges and regulations. Learn how to navigate compliance, engage stakeholders, and deliver content that not only informs but also inspires action.
  • Real-World Applications: See modular content in action through case studies and examples. Understand how leading pharma companies are leveraging this approach to achieve remarkable efficiency and impact.


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Speakers Include:

Lizzy Ross - Heahshot

Lizzy Ross Senior Manager, Commercial Content Strategy Veeva Systems

Mubasher Hassan - Heahshot

Mubasher Hassan Global Head of Content Management Grunenthal


Tor Kristensen - Heahshot

Tor Kristensen Chief Technology Officer Anthill


Huw Jenkins - Heahshot

Huw Jenkins Director, Content Strategy Astellas


Paul Simms - Heahshot

Paul Simms Chief Executive Impatient Health

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