Free Webinar: Deliver through differentiation (21st May, 2024 · 3pm London / 4pm Paris / 10am New York)

As the digital landscape for HCPs evolves, the demand for more refined, personalised experiences has never been greater.

The rapid acceleration to digital channels in recent years marked a pivotal shift in HCP engagement. This shift, driven by advancing technology and changing expectations, led to an influx of digital content that initially overwhelmed many HCPs. They found themselves bombarded with content, much of which was poorly aligned with their needs.

Fast forward to 2024, and the digital engagement scenario has transformed. HCPs now favour digital experiences that offer ongoing learning and certifications, with a significant 54% year-on-year increase in engagement. Yet, the challenge remains: distinguishing your brand in a crowded marketplace where personalisation is not just preferred but expected.

Come to a new webinar which explores strategies that can catapult your brand to the forefront of HCPs' minds through superior relevancy. You'll discover:

Insightful analysis: how personalisation impacts HCP engagement based on millions of interactions and how your brand can apply these learnings.
Segmentation strategies: effective methods to segment HCPs to enhance alignment and streamline communications.
Innovative engagement tactics: explore the digital channels and tactics that are setting leading brands apart in HCP education and adoption
Practical tips: actionable ways to deliver more personalised and impactful HCP experiences.

Join to ensure your digital strategies are as dynamic and distinctive as the HCPs you aim to engage.

Speakers Include:

Tessa Barron SVP of Marketing ON24

Klynn Alibocus Global Head of Channel Excellence BI

Chris Easton Global Commercial Leader Johnson and Johnson

Jason Yau Director, Global Omnichannel Excellence Merck Group

Paul Simms Chief Executive Impatient Health