Free Virtual Event:
Congress Is Dead : The Great Debate
September 17 2025
3:00pm London / 4:00pm Paris / 10:00am New York
The countdown is on!
Free Virtual Event:
September 17 2025
3:00pm London / 4:00pm Paris / 10:00am New York
The countdown is on!
Danie du Plessis Former Chair of the Board of Directors Medical Affairs Professional Society (MAPS)
Pierre Metrailler CEO Onomi by Spotme
Jo Cowler Former VP for Worldwide HCP Events & Meetings BMS
Paul Simms Chief Executive Impatient Health
Proposition: Medical congresses are no longer worth the investment
For: Pharma pours millions into booths, travel and sponsorships—but HCP attendance is dropping, leads are poorly captured, and post-event engagement is nearly non-existent. In the digital age, the ROI of congresses is more myth than measurable reality.
Against: Congresses remain one of the few places where trust is built face-to-face, relationships are forged and deep scientific exchange happens in real time. If the right data is captured, they can offer unmatched impact for education, brand visibility and HCP engagement.
The countdown is on!