Doctored Truths

The reality is that while you’re burying your head in the sand, misinformation is out there, hurting patients, undermining your efforts and laughing at your brand plans.

It’s a hidden pandemic, reshaping healthcare. And it’s not caused by a virus. It’s rewriting patient behaviours, eroding trust in experts and warping the public’s perception of what’s credible, well before your brand ever enters the conversation.

But are you aware of the cause, creation and countermeasures that are available to you, as a pharma company? Are you still calling yourself patient-centric whilst ignoring this elephant? Are you aware of the different types, from misleading influencers to cherry-picked data to health hacks? Together, they’re distorting the decisions patients make, delaying access to care, and quietly dismantling everything from diagnosis to adherence.

In this webinar;

 - we’ll expose how misinformation has infiltrated everyday healthcare decisions across therapy areas like oncology, obesity, HIV, and of course address the urgent question pharma’s been avoiding: what if we fight back?

The even more interesting question might be, what if logic and accuracy aren’t enough? Because this isn’t just about correcting the facts. It’s about understanding belief, bias and the psychology of influence so we can stop playing catch-up, and start reclaiming the conversation before real lives are lost.