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A New Reality: The Synergy of AI & RWD

Introducing a new era of population health

WhitepaperPublished June 2024

We all recognise the immense potential of Real-World Data (RWD). Its value is undeniable, having already proven its importance in clinical evidence and regulatory approvals. Yet, the true power of RWD remains largely untapped. With today’s explosive rise of advanced technologies, the potential for RWD to transform population health is only just beginning.

Imagine unlocking unprecedented opportunities by combining RWD with AI and ML. This powerful synergy provides an ultra-high-resolution picture of patient populations, driving breakthroughs in personalised medicine and offering deeper insights into treatment patterns in real-world scenarios. When harnessed correctly, this combination can create a comprehensive 3-dimensional view of specific patient challenges.

Paul Simms - Headshot Photo Paul Simms
Chief Executive, Impatient Health

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A real-world future

Imagine a world where patient priorities and needs are always at the forefront of pharma planning, where we can evaluate treatment options in real-world situations, and where effectiveness, side effects and long-term impact are not just theoretical, but are fed back in real-world settings. We would be able to intervene in complex situations fast for patient safety and improve our delivery in real time. This whitepaper will show you how it works.

Overview

45 pages of insight

This whitepaper draws on some of the foremost experts in the field of RWD to show you where new technology is being harnessed to advance and improve the potential of this data for enhanced patient-centric treatment solutions.

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