Launch Leadership

The mindset shift required to launch successfully in the age of AI

Whitepaper•Published March 2026

Pharma is entering a new launch environment. Advanced technologies now allow us to process insights in real time, empowering teams to pivot fast in line with new market information.

This is extraordinary progress, but it’s not enough on its own.

In the first part of our two-part series on launch, we introduced the Launch GPS, the process that allows us to integrate smart insight technologies into launch programs. In part 2, we look into how leadership structures must change to adapt to these new capabilities.

Taking inspiration from classical literature and nineteenth century warfare, this Impatient whitepaper introduces a new framework to help leaders establish working processes around mission-style tactics to leverage advanced insight capabilities.

William Hirst
Head of Content, Impatient Health