We all know that a drug is rarely the complete answer to a patient’s health challenges. But it’s time to go further – much further – than simple ‘beyond the pill’ methods. Leaders need strategy that harnesses products across multiple categories that together are greater than the sum of their parts. To deliver true outcomes, to adopt a value-based position and to capture a fair share of that value, pharmaceutical companies are increasingly having to think in 4D, and have reimbursable, approved solutions across several classes.
Even if you and your company are not responsible for the full 4D spectrum, the right blend of design thinking and systems thinking is critical in order to create a smarter partnership model, and also ensure the data fabric is in place to learn from every user experience. An extremely deep understanding of the true end-customer (through embedded patient engagement), a value creation mindset, and good execution capabilities (including through partnerships), are the hallmarks of success in this field.
Join me for an intensive 2-hour workshop where we unpack the thought processes, learn from those who have succeeded, and even take part in a hands-on experience which simulates the critical decision-making required.
Hosted by Paul Simms