The numbers are down. Over the course of the pandemic, the effectiveness of field-facing teams has fallen, with revenues being directly impacted as a result. Some companies are cutting their reps. Our future commercial model is still in question.
Fortunately, Covid was a catalyst in many positive areas. Quantity is shifting to quality. New digital tools can provide data on the most impactful engagement behaviors and develop our capabilities and skills. New organisational plans are focussed on hybrid models and better customer engagement. New channel strategies are available. New analytics help us better understand how to make the most out of every moment in front of the HCP, in person or virtual. How are you reimagining Customer engagement to maintain the human touch in a digital world?
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