Our hard truth: We are not maximising the transformative potential of commercial analytics
But why are we missing out when there’s so much we can gain?
When underpinned by good quality data and analytics, a commercial operations function can deliver powerful, differentiated advantages, helping you get ahead of the competition.
This workshop introduces the concept of ‘Customer Leadership’, where we as pharma leaders proactively engage our customers and to anticipate their needs. This translates into more effective segmentation, smarter targeting and informed strategy calls on the right market mix. It translates into better commercial performance.
But getting there requires all of us to align on a common vision of how we can get the most out of commercial analytics.
This session is for Commercial Leaders and Senior Data, IT or Analytics stakeholders who are eager to create this vision, identify and problem-solve the most common barriers to change.
You’ll leave with a plan to overcome internal resistance, as well insights into how to deploy commercial analytics to secure winning competitive advantage.
ZÜRICH MARRIOTT HOTEL
The workshop will be held at the Zürich Marriott Hotel, nestled at the center of the city, at a space designed to let your creativity flourish.
We’ll finish with dinner at Restaurant Differente nearby.
Exclusive Analysis
Our team will turn-around a rapid, quality, workshop analysis shared ONLY with attendees
Peer Collaboration
Collaborate with a curated group of forward-thinking peers, using design thinking methods
Networking Experience
Join fellow attendees at a post-workshop dinner at a beautiful nearby restaurant, at no cost to you.
By taking part in this event, you’ll experience the Impatient Health Studio, a new methodology practice, built specifically for large life sciences companies that seek a more enterprising spirit.
We’ve distilled our experience from countless design sprint iterations, change management, as well as speculative design (our preferred futurism framework) to create a better way of working. You’ll be able to use it back home on your specific challenges to kick-start an innovation culture in your place of work.
EMBRACE CUSTOMER LEADERSHIP
6 DEC 2022 • 3PM CET • ZÜRICH
Everyone knows one of the greatest benefits of decentralized trials is the ability to capture a greater diversity, better choice and streamlined experience for participants.
“Impatient Health hosted a mind-opening experience… my assumptions on strategy were challenged, and changed… and I met a fantastic group of like-minded people determined to make a change in this industry.”
Emma Booth
Executive Director Global Business Process and
Insights Lead, R&D Strategy and Operations
“Impatient Health’s agile design thinking approach, combined with deep industry knowledge and expertise, is highly valued by our company and we strongly recommend choosing them as a partner to bring your vision to life.”
Silviya Aleksandrova
CredoWeb
“We chose Impatient Health for two simple reasons. First, Paul and his team have relationships with executive-level thought leaders across the industry from emerging startups through to the global top ten pharmaceutical companies. And second, their desire to push the envelope and challenge the status quo is tightly aligned with our strategy and vision. Our initial project did not disappoint on either metric and we look forward to our next engagement.”
Philip Mccrea
Red Nucleus
