Listen to the evidence “It is a capital mistake to theorise before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.”…
Where’s the humanity? ‘Patients aren’t data, they’re people’: it’s the stuff of a thousand cliched LinkedIn posts. There is power in segmented personas, maps and data points, but we know…
The Sieve of Reasonability Pharma isn’t short of great ideas, but the best ones are never realised. This is because, before they get to the field, they must pass through…
Why we reward failure A pharma company likes to call itself scientific. But that’s not true. Or at least, it’s only true in one part of the company. The lab.…
Every wellness retreat has the same design flaw. You spend some days in the mountains, breathing properly for the first time in a year, having the kind of conversation with…
Pharma has a track record of achieving the impossible. Vaccines, ADCs, gene therapy, even previously ‘hopeless’ disease areas like dementia: we’re making blinding progress in many areas. In this context,…