Predictions are a waste of time. They’re arrogant. They’re almost always wrong. You might think that’s a strange thing to say when I’ve just had a good response to my…
Allegedly, customer experience (CX) is the absolute priority for almost all of pharma’s commercial departments. Yeah, right. Our efforts are more akin to the 1990s internet. If you were running…
Last week’s news from Pfizer was no surprise. Despite record revenues, the company is cutting several hundred sales reps, with Albert Bourla saying during JPM that ‘“our development efforts in Covid were very successful…
Beauty pageants. They have a reputation for parading luscious looks, but rarely feature the brains behind the plastic smiles. In pharma we do it the other way around – we…
Download the most vivid and adventurous predictions you’ll read for the life sciences industry.
I’m overwhelmed by the number of articles titled ‘What’ll be the role of healthcare in the metaverse?’ What will this new 3D, ‘embodied’ version of the internet do? Immediately we…