Pharmageddon Blog

Audacity: Beyond Medicine

You might think pharma’s bread and butter, saving lives, is already audacious enough. But in 2025, that’s not good enough. The power of new technologies, the shifting ground of patient perspectives and a changing business environment have changed the nature of our work. We need a new direction and we need to be audacious to find it.

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Pharmageddon: A manifesto

Many pharma conferences are, ultimately, self-congratulatory gatherings. They’re preoccupied with the immediate, the marginal and the minimal.

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Introducing: The 4As of Pharmageddon

Pharmageddon is not a normal pharma event. We don’t do vendor presentations. We’re not interested in press releases masquerading as ‘inspiring keynotes’. There’s no exhibition.

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Email Lucy Osborne at [email protected]