Pharma is unsinkable… or is it?
Everyone needs healthcare; everyone needs drugs. Our industry is massive, established and too big to fail, backed up by myriad expertise, deep pockets and extensive experience.
The Titanic was a bit like that: cutting edge, confident, unsinkable. Then it sank. It wasn’t the iceberg alone that doomed it—it was the belief that size and confidence made it immune to failure.
Pharma is the Titanic. Iceberg are headed our way. We need to steer to clearer waters. The market is shifting; patient expectations are changing; and technology is rewriting the rules. We can’t afford to be complacent. If we stay on our current course, we will sink.
Pharmageddon is not just a lifeboat, it’s a new navigation system—one that will help us spot the icebergs, steer clear of disaster and rebuild a vessel fit for the future.
Day 1
Obstacles are all around us and could sink us at any moment. Spot the disruptors and identify the opportunities that will help us get away.
[solve]
It’s time to stop rearranging the deckchairs. Let’s focus on potential pitfalls, disruptions and iceberg-free opportunities that are approaching our industry, from tech challengers to new product offerings that could upend our existing operations. Explore some of the challenges and set out a plan for adaptation, setting the tone for the rest of the event.
[learn]
Reapproach how patients and customers are considering healthcare products in 2025, not just through a shift from curative to preventative medicine, but into a subtler, more holistic definition of what ‘healthy’ actually means. Learn how disruptive companies are tapping into patient demand for alternative health solutions, including genetic profiling, full body health assessments and a new generation of trackable devices powered by AI. Explore how pharma can take hold of the narrative by taking a look at what healthcare could be, rather than resorting to a complacent vision of what it should be.
[learn]
Get to grips with how alternative purchasing patterns like social-commerce are providing new opportunities for customers to connect to our products, especially as social media becomes an increasingly trusted source of healthcare information. Learn how rising trends like TikTok shop and in-platform purchasing trends are shaping a new market paradigm and discover how tapping into this new focus can help us forge new paths to new markets.
[learn]
The next big breakthroughs in healthcare won’t come from where you expect. From toilet trackers decoding stools to smart garments that monitor sweat patterns, meet the startups redefining what’s possible. See cutting-edge innovations up close, hear from the visionaries behind them and discover how pharma can partner with these trailblazers to transform the future of medicine.
[learn]
Learn how to edge ahead of rivals by identifying subversive forces in the current healthcare landscape. Hear from out-of-industry voices that have consistently identified approaching icebergs and developed processes to build out repeated success in competitive markets. This session is a chance to step outside of our echo chamber and understand the rules about how and where the best opportunities exist in a rapidly changing environment.
You’ve successfully spotted the icebergs, but how do we turn the ship in time?
[learn]
This session will help you work with the robots, equipping you with a gameplan for the AI agent takeover. As the bots stand to conduct supply chain synchronisation, clinical trial transformation and omnichannel overhauls, you will learn what is required to work alongside them. Gain an oversight of the skillsets required to bring your teams up to speed, refining a human touch that is amplified by the power of AI.
[learn]
Learn how we can mine the quarry of clinical, behavioral and genomic data at our fingertips and gain the expertise required to squeeze the full potential from untapped information resources. Examine mechanisms that unlock data into actionable information, allowing you to operate nimbly and generate effective patient offerings at pace.
[solve]
With AI-driven analytics, medical and commercial teams no longer need to rely on lagging indicators like KPIs. Learn how to integrate predictive modeling, real-time engagement data and insights instead to create strategies that benefit all stakeholders simultaneously, including patients. Work in cross-functional teams to create programs that leverage these opportunities and unleash new opportunities for medical–commercial integration.
[learn]
Mistrust of institutions and rogue online influences risk an erosion of scientific authority. Learn the value of proven combat techniques in the war against misinformation and attain the best footing for effective communication to patients. Gain a full comprehension of the challenges we face and acquire the inoculations against pharma’s most virulent virus.
Day 2
Catastrophe has been averted. Redesign the vessel for the onward journey.
[learn]
Regulation isn’t just something to follow, it’s something we can shape. In this session, discover how to influence regulatory environments to ensure AI-driven innovation isn’t hindered, but accelerated. Learn from experts who are actively reshaping the space where regulation and innovation intersect, and walk away with clear strategies to position yourself at the forefront of this exciting transformation.
[learn]
We’re still not taking women’s health seriously. Too often, women are a category, reduced to reproductive and breast health, overlooking the full spectrum of biological differences that impact disease and treatment. Learn how bringing women further into the drug development and distribution process can drive better research, smarter drug development and improved outcomes. Learn from experts leading this change, and walk away with actionable strategies to integrate gendered medicine into the future of healthcare.
[solve]
Value-based care promised to transform pharma—but after 15 years of effort, progress has been slow for the vast majority of patients and therapy areas. This session will cut through the roadblocks, exploring how reimbursement strategies, pricing models and public–private partnerships can finally make value-based care viable. Learn from those who are making it work, and gain an understanding of the strategies required to drive pharma beyond volume, towards measurable impact.
[solve]
We invite you to create a bold new vision of the patient journey with speculative design. Build out ecosystems that incorporate tech suppliers, insurers and startups to integrate diagnostics, treatment and patient monitoring into one seamless patient engagement process. Walk away with a blueprint for integrating clinical, RWD and AI-enhanced insights into patient journeys to establish a future-proof strategy.
The ship is shipshape. Time to chart a new course.
[solve]
Reconsider longevity and new perspective on what it means to age well. Wrestle with the ethical, logistical and care challenges of the new cult of ‘trackable biohacking’ and other hip health movements. Learn from the experts what the future of these considerations could be and scrutinise where that future takes us.
[learn]
Reposition medical departments to become a strategic force to be reckoned with. Consider how storytelling techniques can transform the data at our fingertips into compelling and powerful narratives, transforming medical departments into indispensable partners for commercial objectives.
[solve]
Pharmageddon brings together the most disruptive, forward-thinking minds in our industry. In the final session, they gather to work out how to build out lasting strategies to ensure their bold new vision continues. Leave this session and the event not only with a new sense of how things can change, but with clear commitments that will allow that change to happen.
Gabriel de Paula Senior Event Manager +351 914 083 112
Thanks for being keen to join us in Amsterdam.
Our intention is to have one non-affiliated ‘patient’ for each team taking part.
If you are interested in being one of these, please write to us. We also have a limited number of spaces for HCPs, media and others. Please write to Gabriel on gabriel@impatient.health or lucy@impatient.health if eager to take part.
