Pharmageddon Europe 2024 (08-09 October 2025 · 2-day event) Blog

Pharmageddon Blog

The generation game

In pharma, as in all industries, our success is measured on how we adapt to change. There is a big change coming at pharma—a change that is inevitable, seismic, close and very easy to see—but we’re doing almost nothing to address it.

AI in the sky

In 2024, it’s trite to say that Generative AI will transform pharma. Executives, for the most part, understand the short-term impact this technology will have on our operational capabilities.

You’re so vain

In pharma we should be aware of the further implications behind these words: if you’re measuring the wrong thing, you’re also managing the wrong thing.