The 4 As,
“What we need is a model. Here is a model I call the 4As.
Audacity
Attention
Accountability
Action
Audacity attracts attention, which creates accountability, which drives action. In other words, the bigger and more audacious your goals are, the more likely they are to happen. Incrementalism is not the answer to a motivated team.”
Paul Simms, Pharmageddon EU 2024, Opening Talk
We don’t live to work, we work to live. Let’s begin with powerful personal stories from a hand-picked panel. Attendees then share their passions, their loftiest goals for pharma, and the personal motivations that brought them here. This session sets an inspirational tone, reminding us of our shared mission to transform health and humanity.
We kick off by embracing bold, boundary-pushing ideas that challenge the very foundation of our industry.
[Learn]
Dive into the cutting edge of human enhancement technologies, including breakthroughs like Neuralink. Explore how pharma can play a pivotal role in expanding human potential beyond traditional medicine, entering realms once considered science fiction. Discuss ethical considerations and societal impacts as we ponder the possibilities of not just healing the human body, but enhancing it.
[Learn]
Discover how shifting organizational structures—not just cultures—can ignite real innovation in pharma. Learn practical strategies to nurture groundbreaking ideas and turn them into transformative products, overcoming internal resistance and inertia. Uncover how small changes in structure can lead to explosive advancements in innovation.
[Learn]
Unpack the revolutionary field of synthetic biology and its potential to create custom organisms that can fight disease, repair damaged tissues, or even reverse ageing. Discuss how pharma can harness these technologies to redefine treatment paradigms and address previously incurable conditions. Explore the challenges and opportunities in bringing lab-grown solutions to real-world applications.
[Solve]
hrough speculative design, we invite you to reconsider the very concept of healthcare. Explore new models that transform the industry's role in society. By embracing unconventional ideas and innovative thinking, imagine a future where health is not just about treating illness but about enabling human flourishing. Develop concepts that could fundamentally change our approach to wellbeing.
With audacious ideas set, we focus on capturing the world's attention and engaging the next generation.
[Learn]
Real Gen Zers take the stage to share their visions for the future of health and pharma. Understand their values, expectations, and how they perceive the industry's role in shaping a better world. Learn how to engage and collaborate with younger generations to stay relevant and impactful, harnessing their unique perspectives on technology, sustainability, and social responsibility.
[Learn]
Delve into the psychological factors behind vaccine hesitancy and public mistrust in pharma. Explore how behavioral science can inform strategies to rebuild trust, improve health literacy, and enhance public engagement. Hear from experts who have successfully shifted public perceptions, and discuss how these lessons can be applied within our industry.
[Solve]
Collaborate to develop innovative approaches for tackling health misinformation and vaccine hesitancy. Apply principles from behavioral science to create actionable plans that rebuild public trust and promote accurate health information. Design campaigns and interventions that can be implemented immediately, leveraging technology and community engagement to make a real impact.
Having captured attention, we now turn to ensuring we remain accountable for our actions and innovations.
[Learn]
Examine how openness in data sharing, clinical trials, and operations can build trust with patients, regulators, and stakeholders. Explore innovative models for increasing transparency without compromising competitiveness, and discuss the ethical imperatives of doing so. Learn from case studies where transparency led to increased trust and better outcomes, and discuss how to implement these practices in your organization.
[Learn]
Experts delve into the ethical and regulatory challenges posed by emerging technologies like AI, big data, and synthetic biology. Challenge the notion that ethics and regulation stifle innovation. Discover how understanding and engaging with ethical considerations and regulatory frameworks can become catalysts for creativity and breakthrough solutions. Learn from leaders who have successfully navigated these landscapes to bring innovative products to market.
[Solve]
Work together to create ethical guidelines for implementing new technologies. Ensure that innovation aligns with societal values, enhances trust, and protects patient rights. This collaborative effort aims to set new industry standards for ethical innovation, with tangible outputs that participants can take back to their organizations. Forge a path where ethics and innovation go hand in hand.
Ideas are nothing without implementation. It's time to turn bold visions into tangible actions.
[Learn]
Leaders share practical strategies for overcoming organizational resistance and driving innovation. Learn how to foster a culture that embraces change, encourages risk-taking, and turns audacious ideas into reality. Discuss tools and methodologies that can be applied immediately within your teams to break down silos and accelerate progress.
[Learn]
Many of our industry's challenges stem from legacy mindsets and cultures that resist change. Explore strategies to shift organizational culture towards one that rewards out-of-the-box thinking, embraces failure as a learning opportunity, and fosters continuous innovation. Learn from companies that have successfully transformed their cultures and discuss how to implement these changes in your own organizations.
[Solve]
In this final solve session, attendees collaborate to draft a manifesto outlining pledges and actions to transform the industry. This document will serve as a blueprint for change, ensuring that the insights and energy from the event lead to real-world impact. Participants will pledge to specific actions, form networks to support ongoing collaboration, and set timelines for implementation. The manifesto will be a living document, guiding us beyond the event.
This is not just a reflection, but a rallying cry. Let’s challenge ourselves to take immediate action, igniting a revolution in pharma. Concrete steps, timelines, and commitments are required to ensure that the radical ideas translate into real-world change.
Email Lucy Osborne at [email protected]
Thanks for being keen to join us in New York.
Our intention is to have one non-affiliated ‘patient’ for each team taking part.
If you are interested in being one of these, please write to Lucy on [email protected].
We also have a limited number of spaces for HCPs, media and others. Please write to Paul on [email protected] if eager to take part.
